FIELD NOTES / 01
Ideas worth
testing.
Observations from ecommerce, CRO, UX, data and the systems that make growth repeatable.
FEATURED INSIGHTS03 / SELECTED
01 · CRO / FRICTION
What 38M sessions taught me about friction.
READ INSIGHT ↗CRO is a decision system, not a bag of tactics.
IN PROGRESSTHE READING ROOM
Thinking behind
the work.
Field notes from real operating questions — written to make the next decision clearer, not just add another opinion.
01READ NOW ↗
What 38M sessions taught me about friction.
Why the smallest moments often reveal the largest growth opportunities.
02SOON
Stop optimizing pages. Start improving journeys.
A page can perform well while the customer journey around it still breaks.
03IN PROGRESS
CRO is a decision system, not a bag of tactics.
The operating rhythm that turns research into better releases.
FIELD NOTES / BETWEEN THE LINES
I don’t collect ideas.
I don’t collect ideas.
I pressure-test them.
Every insight starts somewhere between customer behavior, operating reality and a question that refuses to stay theoretical.
BELAL ALGEBALY · DIGITAL GROWTH OPERATOR
DATA → BEHAVIOR → QUESTION → TEST → DECISION →DATA → BEHAVIOR → QUESTION → TEST → DECISION →
04IN PROGRESS
When growth teams need fewer dashboards.
More reporting rarely fixes unclear ownership or slow decisions.