DIGITAL GROWTH OPERATOR
I improve digital EXPERIENCES
Data, UX and experimentation — focused on measurable growth.
EXPLORE MY WORK
BEYOND A SINGLE DISCIPLINE
I connect the
whole journey.
As Digital Experience & CRO Manager, I work where ecommerce strategy, CRO, UX and product execution meet—turning customer behavior into clearer decisions and measurable growth.
Find what behavior and data are actually saying.
Connect strategy, experience and execution.
Ship, measure and improve what matters.
Align people around one clear growth direction.
03 / IN NUMBERS
A wider perspective.
BEHAVIOR, AT SCALE
Sessions analyzed
COMMERCIAL CONTEXT
Revenue across brands I’ve worked with
DIFFERENT BRANDS. CONNECTED THINKING.
Brands & digital accounts worked across
PERSPECTIVE WITHOUT BORDERS
Markets across MENA, North America & Europe
04 / CAREER
Built over time.
- Jun 2020 — Jun 2022
Cairo Haya E-commerce
Shopify Specialist
Built and customized Shopify stores, connected essential tools and supported store growth.
01 - Feb 2022 — Jul 2023
US · Remote Note Hub
E-commerce & Shopify Developer
Customized storefronts, integrated apps and improved store speed, UX and conversion performance.
02 - Oct 2023 — Jan 2024
Germany · Remote Dinar Shop
E-commerce Specialist
Managed platform operations, merchandising and customer journey improvements.
03 - Jan 2024 — Jul 2024
Germany · Remote Dinar Shop
E-commerce Lead
Owned ecommerce strategy, customer experience, merchandising and growth planning.
04 - Aug 2024 — Jun 2025
Hybrid Araby Brand
Mid-Level E-commerce Specialist
Optimized stores across Shopify, Salla, Zid and WooCommerce using performance and customer data.
05 - Jun 2025 — Sep 2025
Hybrid Araby Brand
Senior E-commerce Specialist & CRO
Led account analysis, CRO roadmaps, experimentation hypotheses and UX improvements.
06 - Sep 2025 — Oct 2026
Hybrid Araby Brand
Project Manager – CRO, UX & Digital Products
Led end-to-end CRO and digital product delivery, aligning research, design, development and business teams.
07 - Oct 2026 — Present
HybridI’M HERE Araby Brand
Digital Experience & CRO Manager
Own the digital experience and conversion strategy, turning research and experimentation into a roadmap that grows revenue.
08
INSIGHTS
Publishing soon
Insights are being sharpened.
Publishing soon
RESEARCH
VIEW ALL ↗
The Eyes Before the Click
How human gaze shapes attention, trust, and buying behavior The Psychology of Human Gaze Before the headline is read, before the product is evaluated, before the click happens, the face…
5 Oct 20268 MIN READ
OPEN THE STUDY
The Shrinking AI Release Cycle: OpenAI vs Anthropic from 2023 to 2026
A data-driven analysis of how the AI release cycle compressed from 2023 to 2026 across OpenAI and Anthropic, including agents, frontier compression and falling inference costs.
26 Sep 202614 MIN READ
OPEN THE STUDY08 / CONTACT
A good conversation.
A better next step.
A CONVERSATION STARTS HERE
starts with a hello.NO CHECKOUT. JUST A CONVERSATION.
Your brief, one detail at a time.