← RESOURCE LABJourney
LAUNCHING SOON / PERSONAL FRAMEWORK
Journey
Friction
Map.
A visual framework for connecting customer behavior, evidence and commercial impact across the full journey—before choosing what to fix.
HIGH-INTENT FRICTIONCustomers are comparing repeatedly before commitment.CONFIDENCE GAP / PRIORITY A
See the journey
as one system.
Journey stage.
Place the moment inside the customer’s actual path rather than treating it as an isolated page.
Behavioral evidence.
Attach observed movement, hesitation, repetition or exit to each point in the journey.
Friction statement.
Describe the uncertainty the customer is experiencing without jumping straight to a UI solution.
Confidence level.
Separate strong evidence from assumptions so the team knows what to validate next.
Growth opportunity.
Prioritize the moments where customer confidence and commercial value can move together.