DIGITAL GROWTH OPERATOR
I improve digital EXPERIENCES
Data, UX and experimentation — focused on measurable growth.
EXPLORE MY WORK
BEYOND A SINGLE DISCIPLINE
I connect the
whole journey.
I work where ecommerce strategy, CRO, UX and product execution meet—turning customer behavior into clearer decisions and measurable growth.
Find what behavior and data are actually saying.
Connect strategy, experience and execution.
Ship, measure and improve what matters.
Align people around one clear growth direction.
03 / IN NUMBERS
A wider perspective.
BEHAVIOR, AT SCALE
Sessions analyzed
COMMERCIAL CONTEXT
Revenue across brands I’ve worked with
DIFFERENT BRANDS. CONNECTED THINKING.
Brands & digital accounts worked across
PERSPECTIVE WITHOUT BORDERS
Markets across MENA, North America & Europe
04 / CAREER
Built over time.
- Jun 2020 — Jun 2022
Cairo Haya E-commerce
Shopify Specialist
Built and customized Shopify stores, connected essential tools and supported store growth.
01 - Feb 2022 — Jul 2023
US · Remote Note Hub
E-commerce & Shopify Developer
Customized storefronts, integrated apps and improved store speed, UX and conversion performance.
02 - Oct 2023 — Jan 2024
Germany · Remote Dinar Shop
E-commerce Specialist
Managed platform operations, merchandising and customer journey improvements.
03 - Jan 2024 — Jul 2024
Germany · Remote Dinar Shop
E-commerce Lead
Owned ecommerce strategy, customer experience, merchandising and growth planning.
04 - Aug 2024 — Jun 2025
Hybrid Araby Brand
Mid-Level E-commerce Specialist
Optimized stores across Shopify, Salla, Zid and WooCommerce using performance and customer data.
05 - Jun 2025 — Sep 2025
Hybrid Araby Brand
Senior E-commerce Specialist & CRO
Led account analysis, CRO roadmaps, experimentation hypotheses and UX improvements.
06 - Sep 2025 — Present
HybridI’M HERE Araby Brand
Project Manager – CRO, UX & Digital Products
Lead end-to-end CRO and digital product delivery, aligning research, design, development and business teams.
07
INSIGHTS
Publishing soon
Insights are being sharpened.
Publishing soon
RESEARCH
VIEW ALL ↗RESOURCES
Launching soon
08 / CONTACT
A good conversation.
A better next step.
A CONVERSATION STARTS HERE
starts with a hello.NO CHECKOUT. JUST A CONVERSATION.
Your brief, one detail at a time.
